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The Very Good Food Company: a Plant-Based Success Story

August 23, 2021
From Vegconomist

The Very Good Food Company: a Plant-Based Success Story – vegconomist – the vegan business magazine

  • August 23, 2021


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    Canada’s recently announced that it is — the latest in a long line of successes for the brand, which has grown at an astonishing rate since its launch just a few years ago. Here, we take a look at the story so far.

    • 2016: The Very Good Butchers starts out as a market stall on Denman Island, BC.
    • February 2017: The company moves to its first retail location, opening a plant-based butcher shop in Victoria, BC.
    • August 2017: Very Good launches a successful Kickstarter campaign to help it expand to a bigger location. The campaign raises over $64,000.
    • December 2018: The company launches an equity crowdfunding campaign on FrontFundr, raising $600,000 from 250 investors. Its initial goal was just $100,000.
    • June 2020: The company launches onto the stock market, becoming the world’s . Shares in the first week of trading.
      ©The Very Good Butchers
    • July 2020: Very Good to purchase an aggregate of 4,000,000 units for a total offering of $5,200,000.
    • August 2020: Very Good announces it will be , as well as launching new products and expanding the distribution of its existing range. The company closes an .
    • September 2020: The company’s Q2 results . It announces it will be opening a new facility in California.
    • October 2020: Very Good to expand across Canada.
    • November 2020: Ana Silva leaves her post as Chief Financial Officer of Daiya and . The company .
      Ana Silva Very Good Butchers
      Ana Silva ©The Very Good Butchers
    • December 2020: The company reports record sales of over $780,000 for the previous month, a staggering increase of 582% over November 2019.
    • January 2021: Very Good .
    • March 2021: The company reveals it is , The Very Good Cheese Company. It also announces a .
    • July 2021: Very Good announces it will be launching in the UK.
    • August 2021: The company dramatically scales up production and announces that its California facility will begin operating in September.

    “As governments are waking up to the fact that meat production is incredibly detrimental to our environment, we can see subsidies that were traditionally granted to the meat and dairy industry diverted to more sustainable farming practices, like the production of plant-based proteins and potentially towards cultured meat products,” founders Mitchell Scott and James Davison told vegconomist in an last year. “We see meat as becoming increasingly peripheral in our food supply.”