For Immediate Release:
April 1, 2022
Megan Wiltsie 202-483-7382
Pittsburgh – Because the city has the third-largest number of observers of the Easter holiday in the U.S. and is located in one of the country’s top pork-producing states, PETA has placed a pre-Easter message on Pittsburgh buses calling on everyone to “see the individual” behind each ham roast and opt for animal-free holiday fare.
“With so many vegan roasts available nowadays, everyone can enjoy a delicious Easter feast without harming a hair on a little piggy’s head,” says PETA President Ingrid Newkirk. “PETA encourages everyone to celebrate life by showing kindness and mercy to animals.”
Consumer demand is skyrocketing—the vegan food market is predicted to reach $7.5 billion by 2025. Vegan roasts spare pigs immense suffering: In the meat industry, workers chop off piglets’ tails, cut their teeth with pliers, and castrate the males without pain relief. At the slaughterhouse, workers hang pigs upside down, sometimes while they’re still conscious, and bleed them to death.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.