June 28, 2021
From Veggie Vision
285 views

We all know that veganism is bigger than ever, and over the past year there has been a huge leap in vegan recipe searches on social media as people have more time for baking and making home-cooked food.

TikTok has around 1 billion monthly users worldwide, and consequently it has attracted some big names in the world of food, with celebrity chefs like Gordon Ramsay taking centre stage to inspire people in the kitchen that little bit more. Always on top of new culinary trends, videos tagged #vegan have an astonishing 8.1 billion views on the platform, and #veganrecipe and #veganrecipes have a combined total of 939 million views!

Chewsygum.com set out to find TikTok’s most popular vegan food videos by analysing the number of views per trending food category. They compiled a list of 50 popular vegan foods and searched them on TikTok to find the total number of views for each hashtag.

The most popular vegan food videos, providing inspiration for a myriad of recipes, are for vegan cheese, with 20.1 million total views. In second is vegan chicken with 16.6 million views, followed by vegan ice cream with 13.3 million views.

Completing the top 20 most watched videos are:

Hashtag Views
#1 #vegancheese 20.1m
#2 #veganchicken 16.6m
#3 #veganicecream 13.3m
#4 #vegansmoothie 12.9m
#5 #vegancookies 10.6m
#6 #veganpasta 9.6m
#7 #veganburger 8.6m
#8 #vegantacos 8.5m
#9 #vegancake 7.8m
#10 #veganmilk 7.4m
#11 #veganpancakes 7.2m
#12 #veganchocolate 6.1m
#13 #vegansoup 5.7m
#14 #veganeggs 4m
#15 #veganmacandcheese 2.7m
#16 #veganmayo 2.7m
#17 #veganwrap 2.4m
#18 #vegansandwich 2.1m
#19 #veganwings 1.3m
#20 #veganbrownies 1.3m

They also found that  #vegan has had a whopping 8.1B views! Whoop whoop!

Hashtag Views
#vegan 8.1b
#veganrecipe 278.6m
#veganrecipes 661m
#veganfood 690.8m



Source: Veggievision.tv