For Immediate Release:
June 28, 2023
Moira Colley 202-483-7382
Mississauga, Ontario – Walmart Canada’s greeting card aisle just got a whole lot kinder. Following communication from PETA explaining that greeting cards featuring great apes dressed in costumes and party hats and displaying the misunderstood “fear grimace” hinder conservation efforts, the company has agreed to ban them.
Exploitative images of endangered species, such as chimpanzees—who may face extinction within our lifetime—mislead consumers into believing that they’re actually thriving. These portrayals may also increase the black-market demand for endangered great apes as “pets,” one of the main forces driving them toward extinction.
“The cards are stacked against great apes in their struggle for survival,” says PETA primatologist and PETA Foundation Director of Captive Animal Welfare Debbie Metzler. “PETA applauds Walmart Canada for banning cards that exploit great apes and is calling on Hallmark to step up and do the same for these sensitive individuals, who need protection.”
Walmart Canada joins Walmart U.S., CVS, Rite Aid, and Walgreens in their commitment to doing the right thing for apes.
PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.