We are pleased to announce that we have finished overhauling our city-specific Facebook pages and groups. We have optimized pages like Project Animal Freedom – Springfield, IL and groups like Lincoln, NE Vegetarians and Vegans for continued rapid growth. These groups and pages are key to our community-building strategy, which has the power to build community from scratch. Lincoln, NE, for example, lacked not only a local animal rights organization, but so much as a single veg-related Facebook group. In the span of nine months, we have grown their community to nearly 600 members, demonstrating the power of community-building strategy, even in areas that lack pre-existing infrastructure.