December 13, 2021

For Immediate Release:
December 13, 2021

Brooke Rossi 202-483-7382

San Francisco – Actor and San Francisco native Alicia Silverstone has a message for any holiday shoppers still clueless about cruelty to sheep used for wool, which she details in a new radio campaign for PETA. Debuting in her hometown—which is located in a top wool-producing state—the 30-second spot is part of PETA’s #WoolFreeWinter initiative and will play in cities across the U.S.

“Think shearing sheep for wool is just like a haircut? As if! … [W]orkers have been caught punching, kicking, and stomping on sheep,” Silverstone explains. “And 90% of sheep are killed once their wool production drops.”

The vegan actor urges listeners to “embrace fabrics that are comfortable, innovative, and cruelty-free,” such as those on PETA’s list of Wool-Free Sweaters Alicia Silverstone Would Love. These eco-friendly options are kinder to sheep and the planet, as they also avoid wool-industry pollutants, which contaminate air, water, and land.

Silverstone is part of a long list of celebrities—including Elisabetta Canalis, Penélope Cruz, Jenna Dewan, Taraji P. Henson, Eva Mendes, Olivia Munn, and P!nk—who have helped PETA promote kinder wardrobe choices.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

In an effort to reach young shoppers, the spot will also run on stations in Denver, Salt Lake City, and Grand Rapids, Michigan, in addition to KISQ-FM (98.1) and KOSF-FM (103.7) until December 19.