The fall of fur
Kering Group’s fur-free policy comes at a time when many fashion brands and retailers are moving away from fur in favour of cruelty-free alternatives that are better for animals and the planet.
In this year alone, Neiman Marcus, Saks Fifth Avenue, Mytheresa, Canada Goose, Valentino, Oscar de la Renta, Tory Burch, Holt Renfrew, Mackage, Moose Knuckles, Alexander McQueen and Balenciaga have announced fur-free policies.
The announcement puts pressure on the few remaining fashion brands to sell fur to follow suit
Kitty Block, president of Humane Society International, said: “The future is clearly fur-free and now one of the world’s largest luxury fashion conglomerates agrees.
“As markets around the globe close their doors to fur products opting instead for innovative humane products, it makes complete sense for a power fashion house like Kering to make this ethical decision.
“We couldn’t be more proud of our long-standing relationship with Kering and its brands and look forward to continuing our work with them to pave the way for a kinder fashion world.”
PJ Smith, director of fashion policy for the Humane Society of the United States, said: “Kering is synonymous with luxury fashion, and with this announcement, it marks a new era for what is considered luxury to now include what is socially responsible, ethical and innovative.
“We hope the rest of the fashion industry will take notice choosing compassion and innovation over an outdated idea of luxury.”
Fur sales banned
Also in 2021, Israel became the first country to ban fur sales to eradicate the sale of fur for fashion purposes.
Inspired by the historic move, the British government is also considering a fur import and sales ban in the coming months.
In the US, Ann Arbor, Michigan and Weston, Massachusetts also banned fur sales this year following California’s ban in 2019.
Already ditched fur? Read why down should be the next thing to exit your wardrobe, and what you can replace it with.
Photo credit: Pierre Verdy/AFP via Getty Images